01 / SLOW INITIAL SALES↗
49
apartments sold
in three months
Following an audit, changes to the product and purchase terms, revised positioning and team training.
Before the engagement: four initial payments in three months.
For owners and executives of property development companies
Helping
property developers
grow revenue
With a results guarantee Contractual guarantee covering agreed deliverables and quality, with a refund mechanism.
I identify where your commercial operations lose sales, substantiate solutions, set priorities and help implement changes that produce measurable results.
Entrepreneurial experience behind every decision
28+years in business
150+personal property
transactions
transactions
since 2008investing
in real estate
in real estate
01 / Commercial System
Six areas that influence sales and revenue
I assess each area individually and as part of the wider system. Select an area to see how it supports your development business.
Assessment→Issues→Solutions→Priorities→Roadmap
One system. Connected decisions.Select an area ↓
From product creation to redesign: I strengthen customer value and the project’s investment appeal.
02 / Your Priorities
Which commercial challenge matters most right now?
Select your situation to see what we assess and what you receive as the owner.
SITUATION 01 / 03
What we observe
There is interest, but some customers do not proceed to payment.
What we assess
We compare the offer, target audience, price, supporting evidence, calls and correspondence to identify where progress towards a sale stalls.
What the owner receives
Verified causes and a clear sequence of changes
I explain what is holding back sales, what to change first, why it takes priority and how to measure the effect after implementation.
Project-specific conclusions follow a review of the project’s materials and data.
Already know where the issue lies?
Select an area and briefly describe the challenge
03 / Client Results
What changes when solutions work together
Three projects. Different starting points. Results based on data provided by developers and commercial directors.
apartments sold
02 / AFTER REORGANISATION↗
×2
increase in conversion
to a paid deposit
From 10% to a sustained 20% following a presentation. Changes were assessed after 4.5–5 months.
What We Changed
03 / PRE-LAUNCH SALES↗
35 / 42
homes sold
in 7.5 weeks
83.3% of the project sold during the pre-launch phase. Work covered location, product, pricing and the partner sales channel.
How We Prepared the Launch
Project names and locations remain confidential. Results reflect the combined changes; the contribution of individual factors was not measured separately.
Working personally on your project
I combine the perspectives of an investor, broker and property developer’s commercial director. This helps me assess customer value, sales quality and the management issues that prevent commercial targets from being met.
Three commercial perspectives on your project
I combine my own investment experience, work with brokers and expertise as a property developer’s commercial director to assess decisions from both sides of the transaction.
As an investorI assess product value, investment rationale, terms, evidence and risks from the perspective of someone investing their own capital.
As a brokerI assess whether the project offers value to my clients, whether its benefits can be explained with confidence and whether it makes commercial sense to add it to my portfolio of properties for sale.
An independent view of commercial operationsI help owners achieve their commercial objectives: assess the relevant areas or the entire system, identify verified issues, substantiate solutions and support implementation through to measurable results.
Professional roles and qualifications: qualified investor, broker, lawyer, business trainer and property developer’s commercial director. I built and managed my own shopping centre and other residential and commercial properties.
05 / Services
Your challenge determines the depth of the engagement
Start with a project review. We select the service to suit your challenge and the depth of analysis required.
Discuss Your Challenge in a Meeting01Express ReviewComplimentaryIdentify what prevents buyers from choosing your project in your presentation and website, and receive initial recommendations.
I review your presentation and website, highlight strengths, identify up to four visible barriers and explain what to change and why. Your existing project materials are sufficient to get started.
What you can do next
Strengthen your arguments for buyers and discuss initial improvements with your team. The review includes specific examples from your materials.
What to send
A presentation or website link and a brief description of your challenge. I also review publicly available documents linked directly from these materials.
This assesses your buyer-facing offer. Internal causes within sales, CRM and management are examined in the audit.
Submit an Enquiry
Send your presentation or a link to the project.
02Commercial Readiness Review$2,500Receive verified barriers, substantiated recommendations and a sequence of actions that can be assessed through a repeat test.
I review the full set of materials for buyers, brokers and the sales team, then follow one agreed sales journey as a mystery shopper. We establish the baseline: what the customer receives, the questions they ask and where progress towards payment stops.
What you pay for
Documented barriers, supporting evidence, substantiated recommendations and the right sequence of improvements.
How we assess the impact
After improvements, we repeat the same journey and compare it with the baseline: the customer experience, response quality and comparable conversion metrics available.
Timeline: 7 business days after receipt of the complete materials and agreement on the sales journey. Causes within CRM, the team and management are examined in the audit.
Contractual deliverables guarantee: review of materials and the agreed journey, substantiated findings, recommendations and a repeat test. Refund Terms ↗
Discuss Commercial Readiness 03Commercial Performance Audit$5,500Receive a map of verified issues, substantiated solutions, priorities and a roadmap for revenue growth.
I collect and cross-check data, interviews, materials, CRM records, calls and correspondence. I assess the product, offer, marketing, direct and B2B sales, team and management. For each verified issue, I present evidence, possible solutions and the rationale for the selected option.
What the owner receives
A consolidated map of issues and their impact on sales. Solutions are prioritised: what to change first, who is responsible, the resources required, the deadline and the metric used to assess the result.
Roadmap and implementation
You receive a roadmap for your team. If internal resources are insufficient, I provide implementation support to help translate solutions into measurable changes in performance.
Timeline: 15 business days after receipt of the data, access permissions and interview schedule. A complex scope of up to 20 business days is agreed separately. The report clearly distinguishes verified causes, hypotheses and data gaps.
Contractual deliverables guarantee: assessment of the agreed scope, substantiated findings and solutions, a roadmap and the specified calculations. Refund Terms ↗
Discuss Your Project Audit 04Implementation Supportfrom $5,000per monthWe turn the approved roadmap into completed tasks and measurable changes in sales and gross revenue.
I assess whether the solutions are realistic given the resources and team available. We then establish short implementation cycles covering ownership, deadlines, monitoring, obstacle resolution and repeat measurement.
My role
Maintain priorities, assess execution quality and help managers make decisions when the team is stuck. Your team carries out the operational tasks.
What the owner sees
Implemented changes and their actual impact on agreed metrics: conversion, transactions and gross revenue. You can see what worked and where adjustments are needed.
Work follows the approved roadmap. My scope of involvement, hours, schedule and performance metrics are agreed before we begin.
Contractual deliverables guarantee: the agreed meeting cycle, implementation monitoring, documented decisions and repeat measurement. Refund Terms ↗
Discuss Implementation Support 05Sales Trainingfrom $2,900Higher enquiry-to-sale conversion among your salespeople → more sales from the existing customer pipeline → growth in gross revenue.
We practise the sales behaviours that influence purchase decisions: identifying needs, presenting persuasive arguments, handling objections and agreeing the next step. I build the programme around actual calls, correspondence and verified skill gaps within your team.
What changes in day-to-day work
Sales team diagnostics and measurements of conversion and salesperson effectiveness before and after training are included. Managers can see which behaviours have changed and where further work is needed.
How this supports revenue
The commercial objective is to convert more customers into sales through better conversations. The team applies the skills in live sales, while managers monitor their adoption.
Standard format: one project, up to 10 participants; two in-person days or six online sessions of two hours each. Sales team diagnostics and pre- and post-training measurements are included. Ongoing support, flights and accommodation are agreed separately.
Contractual deliverables guarantee: diagnostics, the agreed programme, practice, measurements and materials for managers. Refund Terms ↗
Discuss Team Training 06 / Deliverables Guarantee
I back my work
with a refund commitment
Before we begin, the contract specifies stages, deadlines, deliverables and acceptance criteria. You can verify exactly what has been completed.
What I guarantee
01
Agreed scope and quality
I complete the assessments, training or support included in your chosen service. Each stage has a clearly defined deliverable.
02
Substantiated findings and solutions
I show the basis for each recommendation, what the data supports and which questions require further investigation.
03
Deliverables you can verify and accept
I provide the agreed materials, explain the findings and verify that the acceptance criteria have been met. Deadlines and each party’s participation are specified in the contract.
Financial accountability
A refund
for work not completed
For an individual stage
If a stage has not been completed to the agreed scope and its completion cannot be verified, I refund the fee for that stage.
Full refund
If the entire agreed scope has not been completed, I refund the full fee.
This mechanism applies to paid services and is specified in the contract.
Revenue growth is our shared objective
I am responsible for the analysis, substantiated solutions, training and monitoring within the chosen service. You provide the agreed data, ensure team participation and implement the solutions.
Actual figures depend on the project
The guarantee covers the quality and completeness of my work. Actual revenue and transaction volumes depend on effective implementation, demand, product quality and the alignment of pricing and terms with the market.
Before we begin, we agree the baseline metrics and the deliverables to be assessed at the end of the chosen service.
07 / The Audit Process
From data to solutions
your team can implement
01 / Data
Establishing the baseline
I collect available data, materials and interviews. We agree metric definitions so that pre- and post-change comparisons use the same measures.
02 / Issues
Assessing commercial operations
For each selected area, I document issues, evidence and the potential impact on transactions, cash receipts and gross revenue.
03 / Solutions
Substantiating what to change
I compare options for each issue and select a solution suited to the project stage, team resources and the owner’s objective.
04 / Priorities
Building the roadmap
I set the sequence: what to change first, why, who is responsible, the resources required, the deadline and the metric used to assess the result.
05 / Implementation
Assessing the actual impact
Your team implements the solutions. If internal resources are insufficient, I provide implementation support. We then repeat the measurements to assess what has actually changed.
The audit provides verified causes, evidence-based solutions, priorities and a roadmap. Internal causes unsupported by the data remain hypotheses until tested.
08 / Next Step
Which commercial challenge matters most right now?
Send a presentation or project link for an Express Review. During the meeting, we discuss the challenge, available data and a useful next step.
Request an Express Review ↗Book a Diagnostic Meeting ↗
Your enquiry goes directly to Olga.
Your project materials remain confidential.